PURE London Buying Trip July 2017

Pure London, the worlds biggest womenswear fashion buying event.

It began with an early 7am start for our annual Pure London visit. Coffee was of course necessary! We were on the hunt for new accessories and a tasteful, premium occasion wear brand. We sure had our work cut out with over 700 womenswear, menswear, footwear, accessories, jewellery and athlete-leisure brands to choose from!


We had a great, fun-filled, fashion inspired day searching for the latest brands, bloggers and influencers. We only just had time for one quick selfie! #purelondonshow #purelondon











Here is a birds eye view from the second floor of the Olympia Stadium, London.


The three day event was a jam packed agenda with inspirational catwalk shows and insightful talks from Pam Hogg and Henry Holland, founder of House of Holland. The high quality brands, never seen before collections, WGSN trend briefings, trend forecasting, inspirational fashion stylists, bloggers and designers.

















Whilst at PURE; the team bumped into super cool Yasmin Leonie Senah - Fashion designer, stylist and influencer, we just adore her outfit, so couldn't resist a photo opportunity!













Throughout the day there were multiple cat walk shows, supplying us with plenty of fashion inspiration!

















The super stylish, inspirational Henry Holland spoke on the main stage taking us through his unconventional journey of success. From print graduate to international menswear and womenswear designer

















Whilst scouting the arena, this awesome unisex brand caught our eye, Total Black. Their designs were based on minimalism, symmetry and of course the colour black. Featured articles in magazines such as Vogue, Glamour UK and Boutique Magazine, this is one street label we are keeping our eye on!

We also fell in love with bags and purses from Red Cuckoo, London. We chose a beautiful array of autumnal and metallic colours for AW17, so in store very soon. Not to mention some bold statement jewellery made from rubber with brushed silver, gold and rose gold matte metal pendants.

Pictures of all our new stock is to follow on Divine Trash Clothing Instagram so keep your eyes peeled for that!


















Kim pictured above, Photo credits to pk.ultra - a personal blogger. He took a little shine to her!



















Check the camouflage twins looking super gorge, sporting MAC cosmetics carrier bags! Of course a trip to London wouldn't be complete without a souvenir!


















And finally time to unwind with a glass of red to finish the day in a beautiful Italian restaurant at St Pancras station, the most stylish train station in the UK, even Elton John thinks so!

Thank you once again Pure London, see you next year!

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