Darling Clothing for AW13

Yes, We are thinking that far ahead! Despite not having a summer yet we are always one step ahead when it comes to the buying, However we have one little gem that we are so very excited about. Let me introduce to you....Darling.

Darling was established in 2008 and by 2011, the label had won Best Womenswear Brand of The Year! An amazing achievement in such a small space of time! See the announcement below that was announced in Drapers Magazine, Fashions only business and industry magazine that retailers respect.


The inspiration and driving force behind the label Darling is independent boutique owner Nadia Moraes from London, who for many years sourced items of clothing for her own shop in London. More recently however she was inspired to launch her own clothing label and call it Darling - A quintessential english brand with added elements taken from ultra feminine and vintage style pieces shaken up with a contemporary twist. Added features include outstanding quality and luxurious fabrics at realistic and affordable prices!

So far Darling has been seen on the backs of some high profile celebrities such as Kelly Brook, Anna Friel, Fearne Cotton and Peaches Geldof, it has been seen on TV programmes The X-Factor and GMTV, not to mention been written about in glossy magazines Elle, Marie Claire and Grazia!

In such a short space of time the brand has come so far and continues to grow at a very rewarding rate. Due to its reputable history, attention to detail, luxurious fabrics and realistic pricing, Divine Trash are lucky enough to able to debut the brand online and in store! The first Darling collection is due in around July-August 2013 so watch this space!