Once again british style icon Alexa Chung features in the Vero Moda Autumn Winter 2012 collection. Featured in the previous Spring Summer 2012 campaign, Alexa represets the brand perfectly as its "refined understated chic" proves to be a key element throughout their most successful collections so far. The international danish brand who are owned by The Bestseller Group (also known for their brands Vila, Pieces and Jack & Jones) snapped Alexa up for her savvy yet simplistic style who prefers to "dress things down" rather then dress items up. For example adding a classic pair of chelsea boots and opaque tights to a 20's style flapper dress, this is a perfect combo that can be worn by anyone - day or night.
Inspired by people such as Keith Richards, Kurt Cobain, Alice in Wonderland and Marianne Faithful, Alexa took on the AW12 campaign with influences from the 60's style icon Jane Birkin. The shoot too place in London and its influence was to represent the swinging sixties in the capital city!
See the new Vero Moda Autumn Winter 2012 campaign here: